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Simplify and quantify your writing

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Writing is about more than words, it’s about connecting with your reader emotionally. Whether you’re writing an email to your boss or a sales pitch to your client, here are two tips to help you get ahead:

Tip 1: Keep the concept simple and relatable, so they get on board.

Tip 2: Help them understand how their contribution has a positive impact.

With the Christmas in July Foundation of Collier County, we simplified our ask to “Sponsor an Angel for $89.”And people took action to help more than 2,500 students get school supplies to start the year right.

Patricia Mills, C2 Communications

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