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Recently a potential client asked, “Is PR a dying field?” My answer: “Dead? No. Changing? Every day.”
This prospective client tried writing his own press release without success. I tried cutting my hair once and that’s not gonna happen again.
Successful PR firms know how to break through the noise, and how to present your story across various platforms. Strong writing skills are vital, whether you need a press release, social media content or a blog post.
Simply put, it takes a powerful message to be heard and good relationships to be successful. Find out more by reading “Ask Vikki.”
– Vikki Locke, C2 Communications
