Marketing that’s right on target

What if you could shoot an arrow and make a bull’s eye every time? And what if, instead of slinging arrows, you were connecting your business to clients and buyers with the same success?

The professional network giant LinkedIn has a playbook designed to help market businesses to their members by defining targets and matching those details to their members’ profiles.

LinkedIn incentivizes members to keep their profiles current and complete, giving businesses looking to market to very specific demographics the ability to direct their efforts and their budgets at specific targets, so it’s like hitting a bull’s eye every time.

– Stephanie Spell, C2 Communications