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Making the right color choice


The experts at Pantone Color Institute have proclaimed 2019 as the year of Living Coral – not the ocean organism, but the peachy, golden-orange color that we’ll see showing up in everything from automobiles and clothing to wall paint and make-up.

Once the color of the year is announced, marketers and manufacturers from around the world scramble to create their products in the heralded hue. Color selection and forecasting involves science, psychology and extensive research.

Color pros scour the world to find developing color trends that set the tone for the coming year’s goods, even getting inspiration from Pinterest.

Stephanie Spell, C2 Communications

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