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The key to a good reputation


Have you ever tried to work with a company, but there just wasn’t a trust and synergy? It is possible that your values weren’t in alignment.

While many leaders take for granted that they “have values,” they haven’t taken the time to create them for their teams. Clearly defining a strong set of values empowers employees to confidently make decisions that are in the best interest of a company and its clients.

If you need a reference point for core values, explore the PRSA Code of Ethics and its six professional values of advocacy, honesty, expertise, independence, loyalty and fairness.

Michelle Mambuca, C2 Communications

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