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Looking for fresh marketing strategies to include in your PR campaigns? Here are three trends in influencer marketing to incorporate into your 2023 communications plans:
• Interactive content – Post simple quizzes, games or raffles. Your followers love to consume content they can join in.
• Bite-sized video Content – Create and upload short, fun, and easy-to-digest videos like Instagram reels and stories, Facebook My Days and TikTok Shorts. These kinds of content tend to attract more audiences compared to longer videos.
• Special brand hashtags – Encourage followers to share brand-specific hashtags when they generate their own content.
– Marie Gabrielle Patasin, C2 Communications
