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Influencer marketing trends for 2023

by The 100 Companies

Looking for fresh marketing strategies to include in your PR campaigns? Here are three trends in influencer marketing to incorporate into your 2023 communications plans:

• Interactive content – Post simple quizzes, games or raffles. Your followers love to consume content they can join in.

Bite-sized video Content – Create and upload short, fun, and easy-to-digest videos like Instagram reels and stories, Facebook My Days and TikTok Shorts. These kinds of content tend to attract more audiences compared to longer videos.

Special brand hashtags – Encourage followers to share brand-specific hashtags when they generate their own content.

Click here to learn more.

– Marie Gabrielle Patasin, C2 Communications

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