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After listening to an interview with Nathan Latka on one of my favorite podcasts, “Entrepreneurs on Fire,” I immediately bought his book. Latka was clearly passionate and shared innovative ways to look at business.
He challenges traditional business structures through four essential rules:
1) Don’t focus on one thing, build multiple businesses to reduce risk while increasing rewards.
2) Ideas aren’t exclusive, but execution is. People buy from you because of how you deliver.
3) Goals keep you working harder than you have to. Focus on building systems and delegating tasks.
4) Look for opportunities to profit from hot trends.
– Cyndee Woolley, APR, C2 Communications
