The speed of your website is an often-overlooked area that can make a big impact to your bottom line. Over 40% of users will abandon your website if it takes more than three seconds to load. If a website converts $50,000 in sales daily, a one second delay can equal over $1 million in lost sales annually.
So what can you do? Start with Google PageSpeed Insights to determine areas for improvement. Check your image compression. For WordPress based websites, try reSmush.it or Smush plugins. Finally, if you are in a shared hosting environment, move to a designated one.
– Rebecca Wells, C2 Communications