When you are building your social media channels with a goal of attracting more leads, there are many strategies to grow your audience and increase engagement.
The foundation of your social media’s success starts with creating compelling content. Achieving this will take analyzing your audience a little deeper to understand what moves them to action, but investing time in quality content will help your social media channels grow with your ideal customers.
Additional tools to help you develop your audience may be as simple as testing value-based incentives and supporting growth with local, digital advertisements.
– Cyndee Woolley, APR, C2 Communications