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Flour power

by The 100 Companies

Quarantine bread baking was huge in 2020. So much so that finding flour in stores was soon difficult. Jennifer Lapidus knows this firsthand. The principal and founder of Carolina Ground, a mill located just outside Asheville, North Carolina, takes us there in her new book, “Southern Ground.”

Her idea was to create a community mill that connects farmer, miller and baker in a place that is environmentally and economically sustainable. Her mill has become a leading source for bakers in search of regionally grown, stone-milled flours.

Listen to the C2 Communications podcast PRosé to hear about her mill and her book.

– Vikki Locke, C2 Communications

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