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Don’t let Facebook outages thwart your promotions

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What happens to all of your social media and digital promotions when two prominent social platforms are down for the better part of a day? Help your business avoid this problem by following these three tips:

• Use an integrated, multi-platform approach with social media.

• Collect email addresses, and use e-newsletters through platforms like Constant Contact.

• View social platform status at Downdetector to find out if sites are having issues or if your account is having a problem.

With the recent outages, we suggest you take the time to diversify your approach to digital promotions to avoid future snags.

Patricia Mills, C2 Communications

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