What happens to all of your social media and digital promotions when two prominent social platforms are down for the better part of a day? Help your business avoid this problem by following these three tips:
• Use an integrated, multi-platform approach with social media.
• Collect email addresses, and use e-newsletters through platforms like Constant Contact.
• View social platform status at Downdetector to find out if sites are having issues or if your account is having a problem.
With the recent outages, we suggest you take the time to diversify your approach to digital promotions to avoid future snags.