With COVID-19 creating the need for virtual workforces and consumer shopping becoming increasingly mobile, it is essential to have an SEO strategy. Add expert resources to your arsenal, like the Beginner’s Guide to SEO.
Next, compile about 10 keywords that would be business drivers. Use Google’s Keyword Planner to identify the search volume and variations. Track results in a template. Develop dedicated pages of content for keywords. Use SEM Rush to grade new and old pages for page optimizations, and track results.
Finally, create goals like improving SERP results and increasing organic website traffic and report on your results monthly.
– Rebecca Wells, C2 Communications