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How does your email marketing measure up?

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If your business uses email marketing, you’re probably always looking for ways to improve your open rate. These tips will help you to drive business, by generating more opens and click throughs:

• Email to existing customers that opt in to promotions.

• Make the subject line pop, with action-inducing copy for the subject.

• Use a “from” email address that identifies your company.

• Be aware of frequency, and carefully develop a plan.

Companies that utilize these tips, as well as relevant and timely content, can increase the read rate of their email marketing campaigns by upwards of 50 to 60 percent.

Patricia Mills, C2 Communications

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