Launching a new business is equal parts exciting and anxiety-inducing (to say the least). Given all that goes into it, digital marketing is often pushed way down the to-do list. However, there are three basic things smart business owners do from the onset to set themselves up for digital success.
1. First, whether you sell products online or you rely on nearby foot traffic, optimizing one’s website, including investing in search engine optimization, is a must.
2. You must also find the time to understand social media basics, or hire a firm to assist.
3. Finally, consider pay-per-click ads to boost site traffic.
– Eric Olsen, Fasturtle