Newspapers are one way to advertise an open position, but this advertisement with its pages-long URL probably won’t generate any interviews. How would you apply for this government job? We expect this egregious mistake was quite expensive, given newspapers charge by the character for classified advertisements!
Design “fails” like these are great for a laugh when they happen to other people, but one inappropriate error can really ruin your brand’s reputation. Avoid this kind of embarrassment by hiring only professional marketing experts with proven experience in graphic design and copywriting — so you don’t end up in your own “fail” situation.
– Katie Betz, C2 Communications