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While many businesses have adapted to the norm of social media marketing, some still struggle with generating content that engages. Before beginning any social marketing campaign, it is essential to understand your buyer to provide the right content.
• What questions or concerns do they have?
• What makes your product or service stand out?
• Can you make them laugh or cry to engage emotionally?
• Can you engage all the senses through photos and descriptive language?
Benchmark your ideas. While you don’t want to copy competitors, reviewing their marketing programs may spark a new idea for you to express your company’s brand.
– Allison Silverstein, C2 Communications
