Content marketing is incredibly important when it comes to successfully marketing your business and its products. But what we must not forget is at the end of the day, it’s all about our consumers.
In order to create a more successful content marketing strategy, The SWFL 100 suggests creating a face for your customers. You can do this in different ways:
• Use Google analytics to know where your target market is.
• Find the trends that your current customers are following right now.
• Interview current customers to figure out why they like your products.