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With 2020 around the corner, updating your communications strategy to capitalize on new trends will help you make the most of SWFL’s busiest season.
Cultivate your micro-influencers on social media – those with audiences under 15,000 followers. Evidence shows that micro-influencers have a deeper connection with their audiences.
Shift your focus in media. Smaller, more localized media outlets are being utilized to generate more results. With the rise in self-publishing, many businesses are also recognizing options besides mainstream media.
Upgrade the quality of your content. Instead of just pushing keyword loaded content, audiences want higher quality, with more transparency and authenticity.
– Cyndee Woolley, APR, C2 Communications
