Achieving your goals doesn’t require the whole world to know who you are, just the right people that recognize your brand and value. Branding yourself in a niche is easier than you think.
• Specialize – Recognized experts specialize in a specific skill or market.
• Understand – Draft a detailed description of your ideal customers to understand their habits.
• Focus – Write sales messaging focused on your clients’ needs to make messages more meaningful.
• Be a resource – Provide guest editorials or write your own book to be a resource for your ideal customers.
• Network – Gain recognition by association with existing experts.