Branding yourself in a niche

Achieving your goals doesn’t require the whole world to know who you are, just the right people that recognize your brand and value. Branding yourself in a niche is easier than you think.

•  Specialize – Recognized experts specialize in a specific skill or market.

•  Understand – Draft a detailed description of your ideal customers to understand their habits.

•  Focus – Write sales messaging focused on your clients’ needs to make messages more meaningful.

•  Be a resource – Provide guest editorials or write your own book to be a resource for your ideal customers.

•  Network – Gain recognition by association with existing experts.

Read more online.

– Cyndee Woolley, APR, C2 Communications