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Are you marketing to yourself?

by The 100 Companies

If you are marketing “you” yourself, you may be missing the mark …

You have a unique vantage point as the expert owner or spokesperson for a business, but your ideal customer has their own reasons to seek out your service.

Before you draft your next advertisement, blog or social post, ask yourself these key questions:

What are you trying to accomplish?

Are there special needs/wants that you can address?

Should this be more formal or fun and relaxed? It’s ok to mix it up a little.

What calls of action can increase engagement?

What graphics can visually support content?

– Cyndee Woolley, APR, C2 Communications

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