From travel and tourism to resource development to nonprofits, organizations can benefit from creating a crisis communication plan to mitigate risk and maintain trust. Because nearly every potential crisis an organization may face can be predicted to a certain point, crisis communication planning is a valuable opportunity to be prepared.
No matter the situation or the industry, organizations should show compassion and understanding – not only for consumers, but also your internal audience. It is up to the organization that it is conveyed in a way that resonates.
So, what is this one question? Read our latest blog to find out.