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A Modern Take on Marketing

by The 100 Companies

Ever wonder what marketing is? It’s creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, or society at large (American Marketing Association). It’s research and business practices. Yes, it’s also a creative process to deliver just the right message to resonate with your target audience.

Hodges University’s Modern Marketing program is one of the few in the country that combines both the research and creative aspects to be effective across traditional and digital platforms.

Demand for marketers is growing, and the Bureau of Labor Statistics reports that marketing managers in Florida can earn over $63,000 annually.

– Dr. John Meyer, Hodges University

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