A 100-word guide to making a social media strategy

New research shows 90 percent of marketers claim that their social media marketing efforts have increased exposure to their business. And sure, you’ve been told repeatedly that you need a “strategic plan” to generate leads on social media, but what should that strategy actually include? Here are some key items to keep in mind:

• Choose your platform(s): Use these tips to narrow your focus.

• Audience: Clearly identify who you are trying to reach as a potential customer.

• Content: Include videos, graphics, and other elements in your posts.

• Consistency: Consider using a calendar for organization and efficiency.

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– Trey Adams, WordWrite, The Pittsburgh 100