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3 tips for successful fundraising


Tony Lee is making a difference as a connector, bringing together donors with projects at Florida Gulf Coast University. Lee offers some tips for emerging nonprofits:

1) It is all about the relationships. Get to know what someone cares about and why to deepen your relationship.

2) Listen to what matters to the donor and ensure they are pleased with the outcome.

3) Be passionate about what you are raising money for; it is vital to be passionate about what you are doing.

Lee also makes it a habit to under-promise and over-deliver, a strategy that rarely disappoints.

Michelle Mambuca, C2 Communications

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